A major challenge facing retail loss prevention (security guards etc.) today is incorporating new technologies into existing policies and practices. Despite the current bleak economic climate, in 2012-2013, retailers in the UK invested £995 million on technology designed to reduce shoplifting and employee theft (Centre for Retail Research 2013). New technologies in loss prevention are emerging every year which introduces new opportunities, but, also pose new threats.
In 2013 social media was identified as one on the key emerging trends in retail loss prevention. There are few people who would deny that social media has changed the way we interact with the world. People can now ‘update their status’, ‘tweet’ or ‘Instagram’ a photograph which can be instantly viewed globally by any individual.